Lucy Leung


Founder of IDEO Image Management.

As an image and etiquette trainer and educator, Lucy Liang devotes herself to bringing the higher standards of professional image and manners to the people in China and overseas.

She is certified from FIT, NYIRC, and Emily Post Etiquette Institute. In pursue of her personal excellence and professional development, Ms. Liang has been working between the US and China since 2006 and has two offices in Shanghai, Dalian, China. 

Ms. Liang’s vision is to promote image consulting in order to touch lives. She has the vision to create a new business model for the image consulting industry.

Ms. Liang’s accomplishments are: founded the AICI Shanghai Chapter 16 years ago; VP Business Development of AICI International Board (2016-2018; Secretary of AICI International Board (2014-2016); and President of AICI Beijing Chapter (2007-2010). She was awarded the AICI Award of Excellence for Contribution 2018-2019.

She is the author of four books published in China: Clothes Tell Who You Are, What Not to Wear, Timeless Elegance, Image, and Personal Branding Management

Ms. Liang is bilingual in Chinese and English, and conversational in Cantonese.

Lucy Liang lives in New York and travels frequently between US and China.

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